Simple Guidelines

Thank you for your interest in YSFHQ! We have a few guidelines for using YSFHQ’s brand resources – please take a moment to familiarize yourself with them. You can download assets in a certain file format, or if you want the whole shebang, download the .zip file below.

Primary Logo

primary logo

YSFHQ main logo
Download eps or png

Secondary Logos


Download eps or png

square without caption

Square w/o caption
Download eps or png

square with caption

Square w/ caption
Download eps or png


Our typeface is Lato. Please stick to the following sizes.

Headline 1 is Lato Bold at 38.5px

Headline 2 is Lato Bold at 31.5px

Headline 3 is Lato Bold at 24.5px

Paragraphs are Lato Regular at 14px

YSFHQ / YSFlight Headquarters

YSFHQ is an acronym for YSFlight Headquarters. Capitalize ALL letters in YSFHQ. YSFlight Headquarters is two words. Capitalize the first YSF in YSFlight and the first H in Headquarters.

YSFHQ / YSFlight Headquarters

Like this.

ysfhq / ysflight headquarters

Not like this.

Ysfhq / Ysflight Headquarters

Not like this.

YSFhq / YSFLIGHT headquarters

Not like this.

YSFHQ Colors

These are YSFHQ’s brand colors. Copy the HEX codes below.


QR Codes

If you would like to create a QR code for YSFHQ, please stick to the following guidelines:

  1. Create a or link for the following URL: /?utm_source=blah&utm_medium=qrcode&utm_campaign=blah where blah is the title of the print material or campaign. Make sure the title is URL-encoded.
  2. Use the shortlink to create a QR code, using one of the available QR code tools.
  3. Add the YSFHQ primary logo directly under the QR code, about 120% the width of the QR code.
  4. Notify a YSFHQ staff member so we can give you additional analytics information.


Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.

Please don’t:
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by YSFHQ of your product, service, or airline.
  • Use these graphics as part of your own product, service, or airline’s name.
  • Alter these graphics in any way, or combine them with other graphics.

If you want to do one of the above, you must obtain written consent from YSFHQ first.